Samples & Examples
550+ business plan examples to inspire you
Jump-start your own business with real-world business plan examples created in LivePlan.
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Jump-start your own business with real-world business plan examples created in LivePlan.
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Real business plan library
Looking at real business plan examples can help you visualize what a successful plan looks like. With LivePlan you’ll have access to over 550 free example business plans to use as a starting point.
Browse real sample plans covering a broad range of businesses to see how others have written effective executive summaries, planned marketing activities, created financial forecasts, and more.
AI-Powered Planning
LivePlan asks you questions about your business, you simply plug in the answers. It's as easy as that. Get expert guidance, instructions, and examples at each step.
Not sure where to start? The AI-Powered LivePlan Assistant will automatically generate ideas for each section of the plan and offer improved versions of your writing, adjusting for tone, voice, and grammar or spelling errors.
Automatic Financials
Forget the complex formulas and spreadsheets — with automatic financials and drag-and-drop forecasting you can finish faster and be confident your numbers are accurate.
Instantly get tailored revenue and expense suggestions to add to your forecast using the AI-Powered LivePlan Assistant.
Plus, access over 40 benchmark financial metrics so you can see how your key metrics (like net profit margin and marketing spend) stack up against other businesses within your same industry.
Guided Path
We’ve helped more than a million entrepreneurs create detailed business plans they can be confident in.
Our guided path walks you step-by-step through our recommended approach to creating a lender-ready business plan.
Chat with support for additional help, or join an expert-led webinar to get additional business planning tips and wisdom. Wherever you are in your planning process, we’ve got you.
How We’re Different
LivePlan isn’t just a tool to easily create a business pitch, plan, and financials — it’s a comprehensive business planning system to help you plan, fund, and grow.
Learn MoreUse the LivePlan Assistant to instantly generate ideas at each step of your plan. You can also access 550+ sample plans to find one that matches your industry.
Stay on track with video walk–throughs, webinars, and more from business planning experts with over 40+ years of combined experience.
If you ever have a question, instantly chat with a LivePlan expert. If you’re pressed for time or need additional guidance, access additional services from within LivePlan.
A sample business plan is an example/template document that outlines the key sections and elements that are typically included in a plan used to start and/or operate a business venture. It provides a structured format and sample content that you can use as a guide when writing your own specific business plan tailored to your company’s details.
A good sample business plan will contain the core components found in most business plans, including:
The sample gives descriptions, instructions, and illustration text to explain what information should be covered in each of the sections. However, the actual data and specifics will need to be customized for your particular business.
The purpose of a sample plan is to provide an organizational framework and example formatting that can guide you in developing a professional, comprehensive plan to define their business model and convey it to potential investors or lenders. It essentially serves as a template and starting point you can adapt according to your own business goals, market, financials, and plans.
Here are some of the main ways you can utilize a sample business plan:
The key is using samples as a guide and framework, while customizing with your company’s unique strategies, market research, projections and other plan details.