Go from idea to plan in under 30 minutes

A one-page business plan is a concise and focused document that summarizes the key elements of a business idea or venture on a single page. It typically includes:

• Executive Summary: A brief overview of the business concept, value proposition, and competitive advantage.
• Problem/Solution: A description of the problem or pain point the business aims to solve and the proposed solution.
• Target Market: An identification of the specific customer segment(s) the business intends to serve.
• Unique Value Proposition: An explanation of what makes the business’s offering unique and compelling compared to competitors.
• Revenue Model: A brief outline of how the business plans to generate revenue (e.g., product sales, subscriptions, advertising, etc.).
• Marketing and Sales Strategy: A high-level overview of the marketing and sales strategies to acquire and retain customers.
• Competitive Landscape: A summary of the key competitors and the business’s competitive positioning.
• Team and Milestones: A brief introduction of the core team members and their roles, as well as key milestones or goals for the business.

The one-page business plan is designed to communicate the essential elements of a business idea in a concise and digestible format, making it a useful tool for pitching to potential investors, partners, or stakeholders.

Why write a one-page business plan? Your one-page business plan can serve many purposes, specifically:

Concise Communication

It allows you to communicate the core elements of your business idea in a clear, concise, and easy-to-digest format.

It forces you to distill your business concept down to its essential components, making it easier to articulate and convey to others.

Quick Pitching Tool

A one-page plan serves as a powerful pitching tool when seeking funding, partnerships, or buy-in from stakeholders.

Its brevity allows you to quickly capture the attention of potential investors or partners and provide them with a high-level overview of your business.

Focus and Alignment

The process of creating a one-page plan encourages you to focus on the most critical aspects of your business, ensuring alignment between your vision, target market, value proposition, and revenue model.

It helps you prioritize and concentrate on the key elements that drive your business forward.

Validation and Refinement

Developing a one-page plan can serve as a validation exercise, helping you identify potential weaknesses, gaps, or areas that require further refinement in your business idea.

It allows you to test and refine your concept before investing significant time and resources into a full-fledged business plan.

Internal Alignment

A one-page plan can help align your team members, ensuring everyone understands and is on the same page regarding the core aspects of the business.

It facilitates clear communication and shared understanding within the team.

By summarizing the essential elements of a business on a single page, a one-page business plan serves as a powerful communication tool, a pitching aid, a focusing exercise, and a means of validating and aligning your business idea.